Miguel Bemfica
My Brazilian background and international experience of working in 5 different countries have given me a good understanding of cultural nuances for both global and local campaigns.
I enjoy flexing global creative platforms that resonate in local markets in an authentic way. I also like to explore the creative possibilities of a wide range of brands, from insurance companies, to beers, sexy cars and financial products. And I try to lead creative teams to bring those to life in the most engaging and unexpected ways.
This experience has helped me win awards and businesses in all 5 countries that I've worked in.
My love for the industry has also led me to bring new and diverse talent into this business. This is why I founded one of the best creative schools in Latin America: Escola Cuca, which I have helped run since 2008. I'm proud to have seen over 5 thousand students, of all backgrounds and social classes, join the business through the doors of our school.
Agency experience
Creative Partner at Twise.ai : Joined 2024
Chief Creative Officer VMLYR MENA : Joined in 2021
Global Creative Director at McCann WorldGroup: 10 years.
Chief Creative Officer of MRM: 5 years
Global Creative Director for Zurich Insurance: 7 years
Global Creative Director for Nespresso: 5 years.
European Creative Director of Coca Cola: 3 years.
Executive Creative Director of JWT SPAIN: 3 years.
Creative Director of DM9DDB: 5 years.
Copywriter at DM9DDB: 2 years.
Copywriter at AlmapBBDO: 5 years.
Founder of Escola Cuca, creative school: 14 years
Awards
Cannes Lions. From a Grand Prix of Entertainment to bronzes.
One Show: From Gold Pencil to Bronzes.
D&AD: From Yellow Pencil to Graphite.
Clio Awards: From Gold to Bronzes.
London Festival: From Gold to Bronzes.
Eurobest: From Gold to Bronzes.
Dubai Lynx. 4 Gran Prix
El Ojo de Iberoamerica: From Grand Prix to Bronzes.
Fiap: From Grand Prix to Bronzes.
EL SOL: From Gold to Bronzes.
Globo: Professional of the year.
JUDGING EXPERIENCE
Cannes Lions / D&AD / Clio Awards / London International Awards / ADC / Eurobest / NY Festival / El Ojo de Iberoamerica
Curiosity facts
In 2000, as a copywriter I won awards that helped AlmapBBDO become Agency of the year in Cannes.
In 2005, as a Creative Director I won awards that helped DM9DDB become Interactive Agency of the Year in Cannes.
In 2019, as a Chief Creative Officer, I also won awards that helped McCann Worldgroup become Agency of the Year in Cannes.
